George Davies, who founded Next in the eighties and George at Asda in the nineties, visited Marks and Spencer in Southport to launch his new per una range.
George was launching the Speziale range. An "Italian inspired tailoring range from per una featuring sleek and wearable wardrobe essentials."
Fasionistas caught up with him for a quick chat about how he came up with the designs. He said: "I know women's bodies, better than women know their own bodies!
"We've never done tailoring at M&S Southport, so I've given them something top. I'm pleased to see various sizes on today.
"There's no art in designing something for a girl who's size 8 - and that's not our customer."
Staff at Southport's M&S modelled the designs on a catwalk set up in the store.
I'm sorry to say I'm not crazy about some of the Speziale pieces. The Pietra skirt I saw online was awful and I couldn't believe it was £85. Unbelievable.
I liked the Carmela suit but at a hefty £89.50 for the jacket and £45 for the skirt, I might have to give it a miss.
During his time in Southport, George reminisced about spending his youth there. He said: "I have so many great memories of Southport, I'll always have an affection for the area.
"As a 23-year-old I remember coming to Southport, and going to the casino on a Saturday night - in my 20's it was fantastic."
Maybe if I visit the casino and have a big win, I'll be able to afford something from his Speziale range.
George Davis Biography:
1941 - Born in Crosby on October 29th
1962- Left his dentistry degree at Birmingham Uni to start a career as a buyer for Littlewoods.
1972 - Starts own company "SCHOOLCARE"
1982 - Launches NEXT
1988 - Leaves NEXT
1990 - Launches George at Asda
2000 - Resigns from Asda after Walmart takeover
2001 - Launches per una at Marks and Spencer
2004 - Launches per una due and per una beauty
2005 - Launches per una lingerie
2007 - George becomes an ambassador for Liverpool's European Capital of Culture celebrations
2008 - George begins his work for the Chitra Lane Children's Resource Centre in Sri Lanka
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