Fashion guru George Davies picked Southport's Marks & Spencer store to exclusively launch his two new per una collections on Wednesday, September 10th.
Staff at the store will be hitting the catwalk to showcase the latest collections during an exclusive fashion show, highlighting the must-have fashion and beauty looks for the coming season.
George Davies, who decided to unveil his new ranges in Southport following a letter he received from the store's per una team, said: "Following a refurbishment last year, the store has received a fantastic new makeover and has one of the best per una offerings in the country.
"I was pleased to hear from the team and decided their store would provide the perfect location to launch my two new autumn collections, which includes the first ever per una Speziale tailoring range."
Originally from Crosby and a former student at Bootle Grammar School, George enjoys regular visits to the Merseyside area and is an Official O8 Ambassador for Liverpool's Capital of Culture year.
This autumn, George is introducing an Italian inspired tailoring range from per una featuring sleek and wearable wardrobe essentials available in Speziale Tailoring departments in selected stores across the country.
Key looks from the Autumn fashion range include statement dresses and coats in stunning hot pinks, deep purples and scarlet reds. Top trends to watch out for will be tartan prints and romantic style layered skirts along with chunky knitwear evoking gothic styles.
George said: "The new collections offer the best in design, quality and value for money in wearable and feminine styles. I've created pieces that can be coordinated and combined so that you can refresh your look to suit any occasion."
The per una Autumn Winter collection is available from more than 250 Marks & Spencer stores nationwide.
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